A core concern levelled at the affiliate industry in the UK has been the continuation of eCommunication to self-excluded customers.
Cerberus Connect will overcome this challenge via the use of technology to permit the successful suppression of ICO-registered, GDPR compliant affiliate member email & SMS databases against operator subscriber self-excluded lists.
Cerberus Connect also manages the sending & distribution of eCommunication, ensuring that non-only do self-excluded customers not receive marketing communications, but also that affiliate members hold no record of self-excluded customers and no operator subscriber has visibility of a member’s database. Industry standard email measurement will be available.
Cerberus Connect is currently in development and use of the tool will come at an additional cost per send (TBC)